Panasonic Life Solutions India (PLSIND), a leading diversified technology company, announced the launch of Co.lab Studio, a strategic startup studio designed to co-create and integrate scalable lifestyle digital services with startups through Panasonic’s AI-powered connected living platform, ‘MirAIe’. The launch marks the next phase of Panasonic’s open innovation journey under IGNITION brand and a new model of engagement with India’s startup ecosystem.
Designed as a business-first incubation and integration program, Co.lab Studio focuses on translating startup innovation into deployable services, bundled offerings, and measurable business outcomes. The program is initially anchored to MirAIe, Panasonic’s AI and IoT-enabled connected living platform that brings appliances, devices, and home solutions into a single intelligent ecosystem, enabling smarter and more personalized consumer experiences.
To operationalize this model, Panasonic has partnered with LINK Innovation as the program’s operating partner. The two organizations will work closely to translate business priorities into startup sourcing, collaborations, pilot execution, and platform integration. Panasonic retains full strategic, platform, and branding ownership of the program under IGNITION, while leveraging LINK Innovation’s expertise in moving enterprise pilots toward deployment.
Mr. Manish Misra, Chief Innovation Officer, India Innovation Centre (IIC), PLSIND, added, “Panasonic India Innovation Centre was established to solve social and global challenges through technology-led innovation, and MirAIe is one such platform shaping the future of connected living. With Panasonic Go, we are strengthening this ecosystem further through Co.lab Studio by extending our open innovation approach to collaborate with India’s vibrant startup ecosystem to revolutionise people’s lives and future lifestyle. Together with Panasonic Go and our program partner LINK Innovation, we aim to co-create scalable solutions and services that address future lifestyle needs while driving sustainability and wellness.”
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