Funktion-One’s distributor for the GCC, Em-Tec, has partnered with Audio & Beyond to deliver the brand’s systems to the Indian market. Through the agreement, the Dubai-based distributor will handle all systems design, project oversight and management. At the same time, Audio & Beyond, an experienced AV solutions provider in the region, will leverage its strong local presence to deliver the brand’s systems.
The move aims to formalise the company’s presence in India and lay the foundation for growth, with a goal of establishing showcase Funktion-One venues across the country. With bases in Hyderabad and Delhi, Audio & Beyond offers local insight and reach and its skilled technicians will work closely with Em-Tec to gain hands-on experience with the audio manufacturer’s products.
“We’re thrilled to take this next step and strengthen our connection with the Indian market,” said Andy Williams, owner of Em-Tec. “There’s a huge appetite for world-class sound, and with the support of Audio & Beyond, we’re now in a strong position to deliver the Funktion-One experience across the country.”
Funktion-One’s director of sales Andrew Low commented: “We’re really excited that Em-Tec’s experience and expertise with Funktion-One systems is being brought to India as our official distribution partner. We have no doubt that their passion for exceptional sound combined with Audio & Beyond’s local presence and high service standards will make this a successful partnership.”
The move into the Indian market follows the brand’s successful project history in the country, including venues such as Big Bull in Hyderabad, The Nines in Mumbai, Epitome in Pune and Mumbai’s Four Seasons. Funktion-One said that the expansion is well-timed and logical, aligning with the close cultural and commercial ties between Dubai and India, together with the rise of high-quality entertainment spaces in the country.
