The wait is over—IFA 2025 has officially opened its doors in Berlin from today, 5 to 9 September 2025, kicking off one of the most anticipated consumer technology showcases of the year. Global brands are unveiling breakthrough innovations across smart home, AI-powered appliances, mobile tech, and entertainment systems. This year’s focus is on future-driven themes, including artificial intelligence, IT, software, and computing power, as well as sustainable solutions for home, mobility, and lifestyle. Alongside its core strengths in home entertainment and household appliances, IFA 2025 also highlights fast-growing sectors such as smart home, gaming, fitness, and digital health.
Here’s a look at the latest product launches, innovations, and technical updates from the show floor.
Samsung Unveils Vision AI Companion
Samsung unveiled Vision AI Companion at IFA 2025, introducing the next evolution of AI-powered displays across Samsung TVs and monitors. With a smarter Bixby voice assistant, Vision AI Companion will deliver more natural and conversational interactions by integrating the most advanced Samsung AI features into a single, intuitive AI experience that effortlessly helps users discover content and get contextualized answers to any question.
What sets Vision AI Companion apart is its ability to answer questions and requests with intelligent responses through multiple AI agents by simply pressing the AI button on your remote control. Powered by Generative AI, Vision AI Companion delivers a more natural and conversational experience. That understands context and follow-up questions, enabling more fluid interactions that feel like a real conversation – no commands, no menus, no typing.
Vision AI Companion enables users to ask their Samsung TV about anything that’s on the screen, such as film details, the name of a piece of artwork, or travel destination recommendations. Getting answers from an AI companion has never been more visualized and comprehensive. Vision AI Companion not only responds but also understands context and follow-up interactions, displaying all relevant information directly on the screen. Content and information spanning movies, dramas, art, food, sports and travel are presented in conversational form, creating a more fluid and natural interaction with the TV.
Samsung is introducing a host of AI-powered features designed to enhance everyday experiences. Live Translate enables real-time translation for both conversations and on-screen dialogue, while Generative Wallpaper creates dynamic, personalized visuals tailored to user preferences. For entertainment, AI Picture, Active Voice Amplifier Pro, and AI Upscaling Pro work together to automatically optimize picture and sound quality across different content sources. Meanwhile, AI Gaming Mode ensures a more responsive and immersive gameplay experience through intelligent performance optimization.
For More Information: www.samsung.com
XGIMI’s Next Gen Projector
The HORIZON 20 Series is XGIMI’s most advanced home projector lineup yet, bringing cinema-grade brightness, gaming-first performance, and new levels of customization to users who want it all. The TITAN marks XGIMI’s entrance into the commercial projection market, purpose-built for event spaces, installations, and enterprise environments, or for the boldest customers, XGIMI’s most premium living room projector.
Building on the success of its award-winning HORIZON line, the new HORIZON 20 Series delivers a brilliant 5700 ISO lumens of brightness, thanks to the all-new X-Master Red Ring Lens and RGB triple laser architecture – perfect for viewers who want immersive visuals even in daylight or high-ambient light environments. Every model in the lineup (HORIZON 20, HORIZON 20 Pro, HORIZON 20 Max) supports Dolby Vision, HDR10+, Filmmaker Mode, IMAX Enhanced, DTS:X, and lens shifting with Optical zoom functions, while also introducing Netflix native support, low-latency gaming modes (1ms input lag, 240Hz refresh, VRR), and a new Pro Tuning Menu for hands-on control. Each unit features Harman/Kardon drivers tuned for rich, balanced sound with low distortion and dynamic clarity, turning the HORIZON 20 into a true cinematic soundstage. With Dolby Vision, the HORIZON 20 Series will be able to deliver stunning visuals with a dazzling array of colors, sharper contrast, and richer details. Built to adhere to gaming enthusiasts, the HORIZON 20 Series also debuts XGIMI’s partnership with Assassin’s Creed: Shadows, offering an immersive gaming experience.
For More Information: https://eu.xgimi.com/
LG INTRODUCED LG AI HOME AT IFA 2025
LG Electronics (LG) presented “LG AI Appliances Orchestra,” the company showcases how its intelligent home solutions work together in harmony to enrich everyday life, delivering greater convenience, personalization and energy efficiency. The Hero Zone displays the LG AI Appliances Orchestra, where AI-powered appliances are arranged like members of a symphony and integrated by LG ThinQ ON, the company’s evolved AI home hub. This dramatic display embodies the seamless harmony and intuitive control that LG AI Home brings to modern living.
The Fit&Max Zone recreates European-style living spaces, highlighting how LG appliances – developed with local design preferences and functionality in mind – integrate naturally into everyday homes. In the AI Core Tech Zone, visitors can learn how LG’s core components, such as the AI DD™ motor, have been enhanced with AI for smarter, more powerful performance. Finally, the AI Home Solution Zone illustrates real-life scenarios where LG AI connects appliances, IoT devices and third-party services to save time, improve comfort and reduce everyday hassles.
In the AI Home Solution Zone, visitors can see how LG AI ThinQ AI and ThinQ ON work in harmony to simplify and enrich everyday life. Demonstrations show ThinQ AI recommending healthy menus, automatically preheating ovens, recognizing individual users by voice, and adjusting lighting, temperature, and music to match their preferences.
For More Information: https://www.lgnewsroom.com/
Aqara Unveils Next-Gen Smart Home Ecosystem
Aqara, a global leader and pioneer in IoT, reveals its latest innovations in smart home technology. The new Aqara products showcased include the Doorbell Camera G400 (Wired) forenhanced security, the energy-efficient Radiator Thermostat W600, the H2 series of wall outlets and smart plugs for the EU and UK markets, and the versatile Hub M200 for seamless interoperability. In addition, the company will present updates to its Aqara Home platform and HomeGuardian cloud services, offering a more intuitive experience.
Aqara expands its security portfolio with the introduction of the Doorbell Camera G400 (Wired), which offers always-on surveillance at the front door. Designed for uninterrupted use, this doorbell is IP65-rated and can be powered via a PoE cable or a low-voltage power supply (8-24V AC/DC). The G400 boasts a 2K sensor and head-to-toe coverage, ensuring no detail is missed. It supports cloud AI capabilities for face, package, vehicle, and animal detection, alongside on-device motion and person detection. Similar to other Aqara doorbells, the G400 integrates seamlessly with Apple Home (including HomeKit Secure Video), Alexa, Google Home, SmartThings, and Home Assistant (via RTSP), and offers flexible cloud and local storage options.
Aqara also presented two home surveillance prototypes:
• Camera G510 (Battery) – Aqara’s first battery-operated outdoor camera, featuring a built-in solar panel, 10,400 mAh battery, 2.5K resolution (2560×1440), color night vision, and on-device AI capabilities for person, vehicle, and package detection.
• Home Station M410 – A multi-functional IoT hub, designed as a central node for home security. As a hub for Aqara cameras, it enhances the cameras’ range and battery life while offering high-capacity local storage—expandable with HDD, SSD, or microSD card—for 24/7 video recording. The M410 also doubles as a Matter hub, connecting Aqara and other third-party Matter devices.
Aqara also unveils the Hub M200, a multi-protocol solution that serves as a Matter Controller, Thread Border Router, Matter bridge for Aqara Zigbee devices, and 360° IR blaster. With Thread, Zigbee, dual-band Wi-Fi, Ethernet, Bluetooth and infrared support, the M200 can integrate Aqara products, IR-compatible gadgets, and over 50 types of Matter-enabled devices into a unified smart home system.
For More Information: https://www.aqara-shop.co.uk/
Miele Introduces Sensor-Powered Cookware and Induction Hobs
Miele showcases “M Sense” cookware and the new KM 8000 induction hobs, the world’s first cookware with integrated touch control and up to three temperature sensors, which measure and also communicate with the hob so that it always selects the right power setting. This ensures an intuitive, safe, and convenient cooking experience.
The M Sense cookware and KM 8000 induction hobs have been developed to avoid precisely these moments. Equipped with up to three integrated temperature sensors, the cookware communicates directly with the new induction hobs, which then select the appropriate power setting and adjust it as required. It is operated directly on the pot or the pan (DirectTouch) via a control unit. Select the cooking program and the system regulates itself automatically. No more manual readjustment or constant monitoring – leaving more time for the essentials.
The functions in the Miele app** will provide additional convenience and inspiration in future. FoodAssistant will help to find the right program for different foods and send it directly to the cookware. CookAssist will be available for complete dishes. The feature guides you step by step through tried-and-tested recipes that are precisely tailored to the M Sense cookware. The temperature and cooking time are automatically transferred to the cookware for maximum cooking reliability.
For More Information: https://www.miele.de/
