The trades of Smart TVs have grown by 7.4 percent in 2020 reaching 186 million units, according to Strategy Analytics.
Samsung, the leading manufacturer of Smart TV, for the ninth straight year in 2020.“Smart TV is a standard fit feature of most flat-panel TVs sold today and so smart TV household penetration will inevitably continue to grow as consumers replace old sets with new modern smart-enabled versions,” said Edouard Bouffenie, Senior Analyst, Connected Home Devices.
“While many have decided to partner with the likes of Google’s Android TV and Roku to avoid the ongoing costs of maintaining their platform, several brands including Samsung, Vizio, and LG are going it alone and are looking to capitalize on the fast-growing Connected TV advertising business,” he explained.
The Smart TV market continues to revolve around a handful of TV streaming platforms or operating systems. Samsung’s Tizen leads the way but third-party software platforms such as Android TV and Roku TV OS have come up strong in the last few years.
“Smart TV usage is growing and is on a path towards becoming the preferred platform for accessing online video content,” said David Watkins, VP, Media, and Intelligent Home Practice.
“Smart TV OS providers must look to influence the TV viewer’s journey through improved content discovery capabilities, advanced analytics, and advertising platforms and the development of an intuitive and user-friendly UI,” Watkins added.