In conversation with Mr. Sushil Motwani, Founder, Aytexcel Pvt. Ltd. and Official India Representative for Formovie, Smart Home World explores how Formovie is redefining home entertainment in India. With a strong focus on innovation, cutting-edge laser projection technology, and user-centric design, Formovie has swiftly positioned itself as a game-changer in the smart home ecosystem. From budget-friendly LCD projectors to premium 4K Ultra Short Throw models, Mr. Motwani shares insights into Formovie’s journey, its unique offerings, and the brand’s ambitious roadmap for the Indian market.
Can you tell us more about Formovie India’s journey?
Formovie entered the Indian market in 2023 with a vision to redefine home entertainment through cutting-edge laser projection technology. The decision by Aytexcel Pvt. Ltd. to partner with Formovie as its official representative in India stems from our affinity for technologically advanced gadgets suited to Indian consumers. Among movie enthusiasts, gamers and even middle-income households, there was a rising demand for a widescreen experience, especially after the COVID-19 outbreak. We wanted to offer them a new product that could elevate their experience to new heights, something unique that existing projectors could not offer. That is why Formovie was introduced, and in no time, it succeeded in winning both minds and market share.
What makes Formovie India stand out in the home entertainment segment?
Formovie is India’s first brand to offer ALPD® (Advanced Laser Phosphor Display) technology, which helps create crisp images with accurate colours and brightness. This state-of-the-art technology, developed by Appotronics, uses a blue laser diode as a light source to excite a phosphor wheel that generates green and red light, producing vivid visuals with an extended colour gamut and exceptional clarity. Projectors with ALPD technology also have a longer lifespan, often lasting up to 30,000 hours or more without the need for lamp replacements. Built on Google TV, Formovie projectors also provide direct access to popular streaming services, including Netflix, a feature often missing in many competing projectors.
How do Formovie projectors differ from conventional LED or LCD projectors in terms of quality and performance?
Not every viewer has the same requirements when buying a 4K projector, and Formovie understands this better than most manufacturers. Whether it’s the unique ALPD® technology, built-in speakers, integrated apps, or MEMC, all the features in Formovie projectors are designed based on the diverse needs of consumers. Be it a movie buff, a gamer, or even the commercial sector, Formovie adapts easily to any scenario. On the performance side, the reviews from our happy customers are the real testimonies to the popularity Formovie is enjoying in the Indian market. Another major advantage is that Formovie offers products to suit a wide range of budgets. From an LCD projector like Xming Episode One to the premium Theater series, there’s something that fits every user’s pocket with ease.
What are the standout features of the new Formovie Theater Premium model?
Formovie Theater Premium truly justifies the ‘premium’ tag in its name. This 4K Ultra UHD projector can project a massive 150-inch screen from an incredible short throw ratio of 0.21:1. Dolby Vision ensures seamless compatibility with external devices. The 2,200 ISO Lumens provide brilliant brightness levels, while the built-in dual speakers from Bowers & Wilkins, supporting Dolby Atmos and DTS-X, eliminate the need for additional soundbars, delivering deep and powerful bass.
Theater Premium also offers a gentle, eye-friendly viewing experience. As today’s consumers are more health-conscious and tend to spend hours in front of screens, the device is designed with special eye care features. The projected light is diffused before it reaches your eyes, minimising harmful blue light and allowing users to watch for extended periods without experiencing eye fatigue or dryness.
How does the built-in Bowers & Wilkins speaker system enhance the cinematic experience?
We all know that Bowers & Wilkins is widely regarded as one of the best speaker brands in the world, known for its ability to meet modern demands through technological innovation. Formovie has partnered with Bowers & Wilkins for its premium range of projectors to elevate the sound experience for users. The built-in speakers are expertly tuned by a professional team, offering a dynamic soundscape that enhances every moment, preserving classic tones and delivering audio in its purest, most captivating form. These speakers also integrate effortlessly with Dolby Atmos and DTS-X sound systems, especially in the low-frequency range. The result is a more immersive 3D surround sound experience that brings every scene to life, whether in cinema, gaming or any other video.
Could you share more details about the Gaming Mode and its benefits for gamers?
The Formovie premium projectors are equipped with ALLM (Auto Low Latency Mode), which can be optimized for gaming at high frame rates. For instance, the Theater Premium features two HDMI 2.1 ports, offering three times the speed of HDMI 2.0. With ALLM (Auto Low Latency Mode), gamers can enjoy less than 18ms lag and 4K resolution, delivering an enhanced gaming experience. Meanwhile, the MEMC (Motion Estimation, Motion Compensation) technology ensures that fast-moving visuals remain smooth and sharp, making it an ideal choice for high-speed gaming on consoles like PlayStation and Xbox.
How has the integration with Google TV improved content accessibility for users?
Modern-day consumers prefer convenience over everything else. The integration of Google TV helps users avoid multiple devices while streaming their favourite content. With over 700,000 movies and TV episodes, live TV, and support for more than 10,000 apps, Google TV takes the streaming and live TV experience to the next level. For user convenience, it not only brings together all favourite entertainment content under one umbrella but also organizes it clearly and simply. The voice assistant feature allows users to just press a button on the remote and speak their command, whether it’s playing music or accessing specific content from various apps.
What kind of feedback have you received from customers visiting the Formovie Experience Lounge in Mumbai?
The recent EY Future Consumer Index (FCI) revealed an interesting insight. While 61% of Indian consumers find AI-driven product recommendations highly useful, a strong preference for human interaction still persists. According to the report, 78% of consumers prefer online platforms that offer human customer service. This suggests that even in an increasingly automated world, people still value authentic and trustworthy human connections. That is exactly what the Formovie Experience Lounge aims to provide. We believe that the feature-rich UST projector range from Formovie deserves to be experienced firsthand before making a decision. By visiting the lounge, customers can explore the products firsthand, understand their technical features, and experience their ease of use before making a purchase. This human interaction builds trust and transparency.
Moreover, the lounge plays a key role in building awareness around relatively new technologies like UST projectors, their advantages over traditional televisions, and their environmentally friendly aspects.
What is Formovie India’s vision for the next 3–5 years in the Indian home entertainment market?
A study by the global management consulting firm IMARC Group valued India’s home theatre market at US$ 457.88 million in 2024, with projections indicating it will reach US$ 2,181.37 million by 2033, growing at a CAGR of 18.94% between 2025 and 2033. The availability of 4K UHD and Dolby Atmos content, rising interest in artificial intelligence (AI)-powered features, and the rapid expansion of OTT platforms are contributing to increased demand for immersive audio systems and larger screens in India’s home entertainment segment.
At present, Formovie offers a premium range that includes Theater, Theater Premium, C3, and Cinema Edge, alongside smart laser projectors such as X5, V10, and S5, and LCD projectors like Xming Episode One and Xming Page One. In addition to introducing more products in alignment with global launches, we are planning to collaborate with retail partners to set up more experience lounges in major cities, making the Formovie range more accessible to prospective customers.
Are there any upcoming product launches or innovations Indian consumers can look forward to?
We already have the Formovie Cinema Edge, a premium projector equipped with all the state-of-the-art features that consumers look for. The projector can project a 150-inch screen from just 49 cm away from the wall, making it ideal for transforming even the smallest rooms into entertainment spaces. With its ultra-short throw capability and stylish design, it fits well into modern Indian smart homes.
Then there’s the Theater Premium, which has become one of the best-selling models in its category. As Formovie continues to launch new models globally, we are committed to making these products available to Indian consumers promptly.
If you feel we have missed out on any important range, feel free to include.
Though much has been said about the premium offerings, I would also like to highlight budget-friendly options like the Xming Page One. This device, with native 1080p Full HD resolution, is also the world’s first Google TV LCD projector with certified Netflix support. Many consumers still believe that projectors are beyond their budget, which is not true. As I mentioned earlier, Formovie offers products to customers seeking innovative and interactive display solutions at various price points. That is also Aytexcel’s goal – to push the boundaries of home entertainment and ensure that Indian consumers can enjoy the best in visual and audio technology within their budget.
