Sequel Brands announced a strategic partnership between MOVE powered by SEQUELai, its AI-driven digital wellness platform, and GE Lighting, a Savant company, to bring wellness into the spaces where people live, work, and recover, combining personalised wellness coaching with smart home technology designed to support healthier daily behaviours.
“MOVE is built to make healthier daily habits accessible to everyone,” said Alex Isaly, President of MOVE and AI Digital Experience at Sequel Brands. “GE Lighting, a Savant company, already thinks about how the environment shapes behaviour – that’s not a stretch for us; it’s the same mission from a different angle. Together, we’re making it easier for people to create routines and spaces that support better health every day.”
The collaboration recognises that healthy habits don’t begin and end with a workout. Whether creating an energising environment for morning movement, transitioning into recovery mode after a workout, or preparing the home for better sleep, GE-branded Cync products allow consumers to use their surroundings as another tool in building healthier daily routines. Through dynamic, connected lighting scenes, shades, and climate controls, consumers can create personalised environments that reinforce the movement, recovery, and lifestyle practices MOVE encourages – making consistency easier to achieve.
“Wellness extends far beyond exercise and nutrition, and the environment we live in plays a critical role in how we feel, sleep, work, and recover,” said Craig Spinner, Executive Vice President of Marketing at GE Lighting, a Savant company. “The natural connection between the MOVE app and Cync lighting and smart home automation encourages people to create spaces that reinforce healthy habits and remove friction from their daily routines, making wellness more attainable and sustainable.”
For More Information: gelighting.com
