CEAMA Appoints Haier’s Eric Braganza Appointed As President.

CEAMA was established in 1978 and they represent the consumer electronics and home appliances industry. They aim to enhance the development and component manufacturing of the industry.

President, Braganza intends to work closely with the government, growing the domestic market in key product categories across the appliance industry. The CEAMA is the apex body representing consumer electronics and home appliances. The Consumer Electronics and Appliances Manufacturers Association (CEAMA) on Wednesday announced that Eric Braganza had been appointed as its president for a two-year term.

Braganza, who heads Haier Appliances India, succeeds Godrej Appliances Business Head and Executive Vice-President Kamal Nandi for the CEAMA chair. “Also, we look forward to more PLI (production-linked incentive) schemes in other product categories which will strengthen the component manufacturing base in India to reduce dependence on imports and save valuable foreign exchange,” he said. “By doing this, we hope to build economies of scale and compete with neighboring countries in the export market with our manufacturing prowess.”

 He added, “It will be my endeavour to contribute towards CEAMA’s vision of creating value add for the ACE industry through sustainable engagement with relevant stakeholders,”. “As an industry, we need to re-imagine and re-orient ourselves to overcome the difficult period”.

CEAMA President Braganza is an alumnus of Sri Ram College of Commerce, Delhi. He has over 35 years of experience and holding many senior management positions ,in the consumer electronics & appliances industry in various companies.

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