Consumer tech brand Dizo proceeds to focus on product categories like smart home, smart entertainment, and accessories as it builds a global AIoT (Artificial Intelligence of Things) brand with a ”great deal of focus in India’ ‘said a company spokesperson.
Dizo has launched its first set of products, including wireless neckband earphones and TWS earbuds in the Indian smart accessories market. ”Dizo, the first partner under Realme TechLife ecosystem, has been launched with an aim of creating a variety of AIoT solutions to meet the varied needs of the young and vibrant generation of the world. We are looking to be a long-term global AIoT brand with a great deal of focus in India,” elaborated the Dizo spokesperson.
Further adding that the company is focused on understanding consumer needs better and offering innovative and high-quality products with trendy designs at a competitive price.
”We will focus on entering into four major product categories – smart entertainment, smart home, smart care, and accessories. With our association with Realme and their support in three key aspects – Industrial Design, Supply Chain, AIoT experience that works perfectly with Realme Link App, we aim to bring the best of both the brands,” the spokesperson further added. The brand has a presence in over 320 service centres’ across more than 310 cities in India via the Realme network.
In the March 2021 quarter, it had an 11 percent market share, as per industry reports. Smartphone players across the spectrum, have introduced accessories like TWS earbuds, neckband earphones, and smartwatches to tap into the growing demand for smart wearables in the country. “There is a huge portfolio of differentiated products, in terms of specifications, product design, pricing, consumer target, etc being planned across varied categories…It has its own manifesto, own market strategy, and is centered around its own mission and vision,” claimed the Dizo spokesperson. A Realme spokesperson said the idea of bringing in brands like Dizo is to provide more qualified and trustworthy options to consumers.
Being more than just a technology brand, DIZO embarks on the philosophy that aims to empower everyone to enjoy their desired life, enhanced by Smart Tech Life. Urging its consumers to “Be Different”, the brand aims to break free of tech similarities, while offering solutions aligned to the needs of every consumer. DIZO offers technology, that complements the individual tastes of the consumer.