Jay Nihalani shares how the company is elevating India’s luxury home cinema segment through world-class AV technologies and reference-grade integration. With a strong focus on high-performance audio, advanced video processing, and immersive cinematic experiences, he highlights collaborations with leading global brands and evolving industry standards. He also offers insights into cutting-edge innovations and experiential showcases presented at Smart Home Expo 2026.
Can you provide an overview of Sound and Vision Audio and the solutions you specialise in for home automation and AV integration?
For 26 years, Sound and Vision has operated as a value-added distributor, dedicated to elevating the standard of bespoke home cinemas and immersive audio-visual environments across India. Our core philosophy is rooted in empowering our network of integration partners. We specialise in equipping, advising, and educating our dealers to design and deliver uncompromised, reference-grade cinematic experiences that adhere strictly to the most rigorous international guidelines, such as CEDIA’s RP22 and RP23 standards. By providing our partners with the world’s finest AV products and solutions and over two and a half decades of deep technical expertise, we ensure that the end-user ultimately receives a breathtaking, sensory-rich experience that bridges the gap between professional studio quality and luxury residential integration.
You have brands like Artcoustic, SIM2, Screen Research, and Lumagen. Could you tell us about their latest product ranges launched in the Indian market?
We are incredibly proud to represent these pinnacle brands in India, each bringing groundbreaking advancements to the market this year:
Artcoustic: We are rolling out the phenomenal new Spitfire Q Series (including the Q8-5 and Q4-5) alongside their advanced bandpass subwoofers like the SUB4-12. By utilising professional line-array technology, they deliver staggering Sound Pressure Levels (SPL) and dynamics without sacrificing their signature sleek, customisable aesthetic.
SIM2: We are thrilled to introduce SIM2’s new 2025–2028 range. This includes the DOMINO 4H and CRYSTAL 4SH lines, as well as the flagship ULTRANERO 4. These laser-hybrid projectors set a new benchmark for HDR image management, colourimetry, and sheer cinematic brilliance.
Lumagen: As the absolute gold standard in video processing, Lumagen’s latest offerings, including the Radiance Pro 5000 series and the cutting-edge ArtisaN 8K, are transforming visual fidelity in India. Their industry-leading Dynamic Tone Mapping (DTM) and Non-Linear Stretch (NLS) capabilities ensure every frame is optimised to perfection.
Screen Research: To ensure our visual fidelity doesn’t compromise audio transparency, we continue to deploy their state-of-the-art acoustically transparent fabrics. They provide the perfect canvas for our projectors while allowing speakers to be perfectly positioned behind the screen for true acoustic realism.
What new product ranges or innovations did you launch at Smart Home Expo 2026?
For the 2026 Expo, we moved beyond traditional demos to launch a complete, experiential ecosystem. Right on the show floor at the Jio World Convention Centre, we constructed a massive 30 ft x 22 ft x 12 ft flagship reference demo room.
Within this space, our primary innovations centred on demonstrating the absolute limits of modern video processing and projection. We officially showcased the powerful synergy between Lumagen’s ArtisaN 8K processor and SIM2’s newest HDR laser projectors. Attendees experienced firsthand how proper Dynamic Tone Mapping and Non-Linear Stretch can elevate standard content into a truly immersive, reference-level HDR visual event. On the audio front, this innovation was driven by a full 11.8.6 immersive audio array, powered entirely by Artcoustic. This setup featured a strategic deployment of Q8-5s and Q4-5s, anchored by a massive low-frequency foundation using SUB4-12 and SUB3-12 subwoofers.
Apart from the new launches, which other product ranges did you showcase at the Expo?
Our visual innovations were matched by an equally uncompromising audio foundation and an extensive product showcase. Inside our purpose-built demo room and across our display, we featured:
The Artcoustic 11.8.6 Immersive Audio Array: A live demonstration of our strategic deployment of Q8-5 and Q4-5 speakers, supported by the immense low-frequency foundation of the SUB4-12 and SUB3-12 subwoofers.
Artcoustic Mikro Slim Column Array: We were thrilled to host the world premiere of these all-new speakers right here in India.
Michael Barr Audio Technology (MBAT): Representing the absolute pinnacle of high-end audio, MBAT crafts some of the world’s finest and most exclusive loudspeakers and amplifiers. We proudly had the world’s most powerful amplifier on display at the expo.
SIM2 UltraNero4: SIM2’s new flagship projector was actively demonstrated on a massive 206-inch diagonal, 2.40:1 acoustically transparent screen from Screen Research inside our demo room.
Screen Research Fabrics: The complete range of state-of-the-art acoustically transparent screen fabrics offered by Screen Research were available for attendees to explore.
Could you share your association with Smart Home Expo and how platforms like this contribute to the growth of the industry?
Our association with the Smart Home Expo is driven by a shared commitment to elevating the standard of luxury integration in India. As the industry matures, it is no longer enough to simply read specification sheets; integrators, architects, and end-users need to feel the difference that true high-end engineering provides.
Platforms like the Smart Home Expo are vital catalysts for this growth. By allowing us to build fully treated, acoustically engineered rooms on the show floor, the Expo provides the perfect stage to educate the market. It fosters a space where professionals can experience the very bleeding edge of AV technology, ultimately raising the benchmark for what is expected in Indian homes.
