In just over a decade, Visual Vibrations has grown from a passionate distributor of Audio-Video products to one of India’s most respected names in high-end AV, Automation, and Professional Audio. Representing globally renowned brands like Krix (Australia), TruAudio (USA), Earthquake (USA), Moose Sound (Europe), SCP (USA), Vibroxx (UAE), Control4 (USA), and ABB (Germany), alongside its in-house brand iHOMÉ, the company has consistently set new benchmarks for performance and luxury.
With a sprawling experience center featuring eight demo rooms, a dedicated automation apartment, a pro-audio showcase, and a state-of-the-art Krix cinema room, Visual Vibrations is not just a distributor—it is a destination where technology can be heard, seen, and experienced in its purest form.
In this conversation, Vikaas Kothaari, Managing Director, Visual Vibrations Pty Ltd. shares insights into the company’s journey, its carefully curated portfolio, and its vision for the future of audio-video and home automation in India.
Visual Vibrations has grown to become a leading importer and distributor of high-end audio-video products in India. How would you describe the company’s journey and overall vision?
Visual Vibrations began its journey with a single purpose: to bring the finest global audio-video solutions to India. Over the years, the company has grown into one of the country’s largest distribution platforms, representing world-renowned brands and offering cutting-edge technologies across multiple verticals. The vision has always been clear—to move beyond just supplying products and instead craft complete experiences that redefine entertainment, luxury, and lifestyle. Today, Visual Vibrations continues to stand as a bridge between global innovation and Indian aspirations, driving excellence through passion, consistency, and trust.
What is your approach to identifying and selecting the brands and technologies that you bring to the Indian market?
Every brand brought under the Visual Vibrations umbrella undergoes a careful evaluation process. The focus is on innovation, durability, and future-readiness. A brand must not only have a strong international reputation but also demonstrate its ability to adapt to Indian conditions and consumer preferences. The company seeks out products that combine aesthetic appeal with functional brilliance, ensuring they remain relevant for years to come. Ultimately, the aim is to deliver solutions that are premium, sustainable, and capable of elevating living spaces into immersive experiences.
Visual Vibrations operates across multiple verticals—Home Theatre & Cinema, Home Automation, Acoustics, and Cables & Accessories. Could you share details about the brands you retail in each segment?
- Home Theatre & Cinema: Renowned names such as Krix, TruAudio, Axiom Audio and Earthquake provide cinematic experiences that rival the world’s best theatres.
- Home Automation: Vibroxx, the in-house automation KNX-certified brand, delivers a holistic ecosystem of smart living solutions, complemented by global technology partners.
- Pro Audio: Moose Sound, a professional audio brand from Europe and proudly made in Europe, ensures that both residential and commercial spaces achieve unmatched clarity and performance.
- Cables & Accessories: SCP (Structured Cable Products) from the USA, a globally recognized brand, provides premium cabling solutions designed specifically for AV and integration needs. These ensure reliability, performance, and seamless connectivity across every installation.
Each vertical is carefully curated to provide seamless integration, ensuring clients receive a world-class experience at every level.
Your AV experience center is truly one-of-a-kind. Could you share the concept behind creating such a large-scale space and highlight the brands featured there?
The Visual Vibrations experience center was envisioned as an immersive hub where technology could be experienced in its truest form. Spread across a large facility, it features eight dedicated demo rooms, a fully furnished apartment for live home automation demonstrations, a state-of-the-art Krix cinema room that delivers the ultimate private theatre experience, and a huge professional audio room showcasing Moose Sound from Europe. This diverse setup allows clients, architects, and designers to explore real-world applications—be it residential automation, high-end home theatres, or commercial-grade pro audio solutions. Brands like Krix, TruAudio, Moose Sound (Europe), Earthquake, SCP (USA), and Vibroxx are all showcased in environments designed to inspire and educate. The idea was simple: rather than just talking about technology, let people see, hear, and feel it.
Could you elaborate on the brands you offer across different segments, such as residential and commercial installations?
Visual Vibrations has built a portfolio that blends the best of global innovation with tailored solutions for both residential and commercial environments. In the residential segment, the emphasis is on delivering cinematic and lifestyle experiences of the highest caliber. At the forefront is Krix from Australia, regarded worldwide as one of the most premium cinema audio brands. Known for engineering reference-level sound systems used in commercial theatres across the globe, Krix brings that same performance into private home cinemas, offering unmatched clarity, power, and immersion. Complementing Krix are TruAudio from the USA and Earthquake from the USA, which bring versatility and dynamic sound to a wide range of home theatre and lifestyle applications. For automation, Vibroxx unifies lighting, curtains, AV, climate, security, and even luxury motorised furniture into a seamless ecosystem, transforming residences into intelligent and elegant living spaces.
In the commercial segment, Visual Vibrations focuses on professional-grade performance and reliability. Moose Sound from Europe, designed and manufactured in Europe, is a leader in professional audio solutions for auditoriums, clubs, restaurants, and event spaces. To ensure these systems are supported by robust infrastructure, the company relies on SCP (Structured Cable Products) from the USA, an industry benchmark in cabling and accessories for AV, networking, and automation.
Together, this portfolio represents the pinnacle of global AV technology—Krix as the gold standard in cinema sound, Vibroxx as a future-ready automation ecosystem, Moose Sound as a European powerhouse for pro audio, and SCP as the backbone for world-class connectivity. By combining these strengths, Visual Vibrations delivers projects that are both technically superior and experientially unforgettable.
When it comes to home automation, could you elaborate on the brands you work with and the solutions they offer?
At Visual Vibrations, home automation is anchored on KNX and DALI protocols, which form the backbone of our smart living projects. These international standards ensure that systems remain scalable, reliable, and future-proof.
On top of this foundation, we integrate:
- iHOMÉ: Our in-house automation ecosystem that ties everything together—from lighting and AV integration to curtains, AC, security, and motorised luxury furniture.
- Vibroxx (UAE): Delivering luxury front-end keypads and backend devices that combine premium design with engineering precision.
- Control4 (USA): Serving as the primary mobile app and user interface, Control4 makes system control simple, unified, and intuitive.
- ABB (Germany): Enhancing the ecosystem with advanced switches, sensors, and building automation solutions trusted worldwide.
This combination allows us to offer clients complete, world-class automation ecosystems—where the reliability of KNX/DALI infrastructure is elevated by the design excellence of Vibroxx, the global reputation of ABB, the user-friendliness of Control4, and the holistic innovation of iHOMÉ. The result is a lifestyle where technology works seamlessly in the background, enhancing comfort, security, and luxury.
How do you collaborate with system integrators and architects to ensure your products are seamlessly integrated during the design and installation phases?
At Visual Vibrations, collaboration is at the core of every project. We believe that technology must not only perform at the highest level but also blend seamlessly with architecture and interior design.
Our process begins at the conceptual stage, where we sit down with architects and system integrators to understand the project vision—whether it’s a luxury residence, a high-end cinema, or a large commercial installation. From there:
- We provide detailed design consultancy, ensuring that KNX/DALI-based solutions, premium keypads (Vibroxx), ABB devices, and Control4 interfaces are seamlessly integrated into the design layout.
- Our experience center plays a pivotal role, allowing partners to experience and demonstrate to clients how solutions will look and feel in real life—from automation apartments to our state-of-the-art Krix cinema.
- We conduct training and technical workshops to keep system integrators updated on global standards and best practices.
- On-site, our team provides hands-on technical support during installation, ensuring every product is commissioned to perfection.
This approach has allowed us to deliver projects of remarkable scale and diversity—from ultra-luxury villas and private cinemas for leading industrialists, to boutique hotels, large auditoriums, and premium residential towers. Each project is a testament to the synergy between design, integration, and technology.
By working hand-in-hand with architects and integrators, we ensure that they get design freedom, integrators gain technical confidence, and end clients enjoy spaces where technology enhances the lifestyle experience without ever overpowering it.
What is your outlook on the growth of multi-room audio, invisible speakers, and voice-controlled AV systems in India?
The Indian market is undergoing a rapid shift towards experiential luxury. Multi-room audio is increasingly being requested in high-end residences, offering seamless entertainment across spaces. Invisible speakers are revolutionizing interiors by combining premium sound with aesthetic minimalism. Voice-controlled AV systems are bringing a new level of convenience and interactivity to everyday living. Visual Vibrations foresees exponential growth in these categories as awareness and demand for smarter, design-friendly solutions continue to rise. The company is committed to leading this transformation by staying at the forefront of technology.
Can you share some of the prominent clients or projects you have worked on?
Over the past decade, Visual Vibrations has partnered with leading architects, interior designers, and developers to deliver exceptional projects across India. These include ultra-luxury residences, villas, boutique hotels, high-end cinemas, and premium corporate spaces. While confidentiality is maintained for individual clients, the company’s portfolio includes some of the most prestigious addresses and projects in the country. Each project stands as a testament to Visual Vibrations’ ability to merge technology with design, bringing visions to life with precision and passion.
In conclusion, I would like to add that from reference-level private cinemas powered by Krix to future-ready automation systems built on KNX/DALI standards, Visual Vibrations has redefined what it means to experience technology in luxury living. The company’s strength lies not only in its portfolio of world-class brands but also in its collaborative approach—working hand-in-hand with architects, system integrators, and clients to bring visions to life.
As India embraces a new era of experiential living, Visual Vibrations continues to stand at the forefront—delivering solutions that are as innovative as they are timeless, as technical as they are artistic. The company’s journey is a testament to one belief: when passion meets precision, the result is nothing short of extraordinary.
