From March to June, Samsung Electronics hosted Digital Appliances (DA) Global Tech Seminars across five regions — the United States, Europe, Latin America, Southeast Asia and Southwest Asia — to showcase its latest innovations to audiences around the world. The seminars welcomed about 240 media representatives and tech influencers from 40 countries to experience Samsung’s latest AI home appliances firsthand and observe how the company is tailoring features to meet the unique needs of each region. Attendees also participated in Q&A sessions with product developers, who shared in-depth insights and explanations.
Held on June 25 in Gurugram, India, the Southwest Asia Tech Seminar focused on SmartThings-connected solutions and energy-efficient features tailored to local preferences.
Among the demonstrations were AI appliances responding to sleep patterns detected by motion sensors, alongside cooling solutions tailored for Indian consumers. Attendees also received detailed explanations on how to track energy usage via SmartThings, a particularly relevant feature amid rising electricity costs. Samsung employees also explained how each product operates in AI Energy Mode to maximize efficiency and minimize energy consumption.
“Samsung will continue to develop and expand the Global Tech Seminars in ways that reflect the unique local characteristics of each region,” said Soohyuk Ro, Vice President and Head of Tech Insight Group at Digital Appliances (DA) Business, Samsung Electronics, as the seminars came to an end. “In doing so, we will provide even deeper insights into how Samsung’s AI Home and innovative AI appliances can bring meaningful benefits to daily life for everyone.”
For More Information: news.samsung.com
