Conceptualised under the leadership of Amit Rohra, Founder, and Hitesh Rohra, Creative Director of Mr. Light Illumination, the Experience Centre located in Sultanpur, New Delhi, represents a shift in how lighting is conceptualised, demonstrated, and deployed within modern built environments. Moving beyond the traditional showroom model, the space is designed as a technology-led platform that showcases lighting as an intelligent, adaptive system, integral to architecture, user experience, and energy management.
Spread across 8,000 sq. ft., this experience centre is structured as a series of immersive application zones that replicate real-world environments. Each zone is engineered to demonstrate how lighting systems interact with architectural elements that highlight surface textures, defining spatial geometry, and dynamically influencing ambience. The layout enables visitors to experience lighting not as a static layer, but as a programmable variable within the built environment.
Smart Lighting Infrastructure & Control Systems
At the core of the Experience Centre is a fully integrated lighting ecosystem that combines diverse fixture typologies with advanced control technologies. The installation includes concealed linear lighting, recessed luminaires, grazing fixtures, precision spotlights, and decorative elements, each connected through a unified control architecture.
The system is designed for real-time interaction. Users can modify lighting parameters such as intensity, colour temperature, and scene composition via touch interfaces and mobile-based controls. This allows instant visualisation of different lighting scenarios, from functional task lighting to complex, multi-layered ambient settings.
Control protocols are built on DALI (Digital Addressable Lighting Interface) and Casambi, ensuring high levels of precision in dimming, zoning, and scene management. Additionally, select zones incorporate AI-enabled lighting controls, featuring occupancy sensing, daylight-responsive adjustments, and predictive automation. These systems continuously process environmental data and user inputs to optimise lighting output, enhancing both energy efficiency and user comfort.
Multi-Brand Integration & Technology Showcase
A key highlight of the centre is its multi-brand integration strategy, bringing together a portfolio of global and domestic lighting manufacturers into a single, interoperable ecosystem. Brands such as Delta Light, ENDO Lighting, LEDS C4, Simes, Vibia, Masiero, Italamp, Mr. Light Illumination, Plus Light Tech, Filix Lighting, and Holectron are featured across various application zones.
The product mix includes:
- Architectural systems: Linear profiles, downlights, track lighting, wall washers, and grazing solutions
- Decorative luminaires: Pendant systems, chandeliers, and design-led lighting installations
- Connected technologies: Wireless control platforms, app-based interfaces, and AI-integrated lighting solutions
This integration demonstrates how disparate lighting components can function as part of a cohesive, networked system. Use cases such as automated scene-setting, energy optimisation, and circadian lighting are actively showcased, illustrating the role of lighting in enhancing both operational performance and occupant well-being.
“In addition, the centre showcases smart and connected lighting solutions, featuring app-based controls, wireless systems, and automation-ready interfaces compatible with DALI (Digital Addressable Lighting Interface) and Casambi. These systems support dimming, scheduling, and scene-setting, while also demonstrating emerging AI-led capabilities such as adaptive lighting tuned to circadian rhythms, energy optimisation through usage analytics, and seamless integration with broader building management systems, positioning lighting as an intelligent and responsive layer within contemporary architecture,” explains Amit Rohra, Founder, Mr. Light Illumination.
Interactive Experience & Application Testing
The Experience Centre functions as a live testing environment, allowing users to engage directly with lighting systems. Through interactive panels and mobile applications, visitors can experiment with different configurations and observe system responses in real time.
Dedicated consultation areas further extend this functionality by enabling project-based simulations. Architects, lighting designers, and clients can evaluate different lighting strategies, test product combinations, and refine system configurations within a controlled setting. This approach supports data-driven decision-making and reduces the gap between design visualisation and on-site implementation.
Outcome & Industry Relevance
The Mr. Light Illumination Experience Centre, shaped by the vision of Amit Rohra and Hitesh Rohra, sets a new benchmark for smart lighting demonstration in India by positioning lighting as a connected, intelligent infrastructure rather than a standalone element. It highlights the convergence of design, automation, and data-driven technologies in shaping next-generation built environments.
By integrating advanced control systems, AI-based automation, and a diverse product ecosystem, the centre offers a scalable model for future-ready lighting design. It underscores the growing importance of interoperability, user-centric controls, and energy-efficient systems in the evolution of smart homes and commercial spaces.
As the industry moves towards more responsive and adaptive environments, the centre provides a clear, technology-focused vision of how lighting will continue to evolve, becoming smarter, more integrated, and increasingly central to the overall building ecosystem.
