Samsung Electronics unveiled its new Neo QLED, MICRO LED and Samsung OLED lineups alongside lifestyle products and accessories. Speaking about the new products launched, Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics said, “In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home. With SmartThings, our advanced technology is seamless and intuitive, making life more sustainable, accessible, and enjoyable every day.”
Samsung’s latest suite of Neo QLED 8K and 4K televisions’ picture quality is powered by Samsung’s advanced Neural Quantum Processor, which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling, enabling features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a three-dimensional, lifelike picture.
Samsung’s 2023 Neo QLEDs also go beyond just a clear picture, with a high-resolution panel and Samsung’s proprietary algorithm that powers Samsung’s new Auto HDR Remastering. It uses AI deep learning technology to analyze and apply real-time High Dynamic Range (HDR) effects on Standard Dynamic Range (SDR) content on a scene-by-scene basis, making SDR content brighter and livelier for absolute immersion.
In addition, SmartThings users no longer need to purchase a separate SmartThings dongle to connect and control Zigbee and Thread devices. In 2023, the SmartThings Zigbee & Matter Thread One-Chip Module will be directly built into Samsung products. And for the ultimate connected device experience, SmartThings automatically syncs devices for easier control of not just Samsung devices but also third-party appliances and IoT devices for seamless connections.
The Samsung Gaming Hub, the new home for gaming on Samsung Smart TVs, offers users unlimited access to thousands of their favorite games from partners such as Xbox, NVIDIA GeForce NOW, Amazon Luna and Utomik with no downloads, storage limits or consoles required. Moreover, it is the most intuitive gaming experience where players can simply switch on their TVs and play.
In 2023 by pairing Samsung TVs with Samsung Soundbars, these devices will offer the most powerful, customizable and personalized ecosystem available to date.
For More Details: www.samsung.com/firstlook,
