DMF, the leader in modular lighting in the technology integration channel, announced the appointment of Bryan Biga as Vice President of Residential Sales. Biga brings more than 25 years of residential lighting sales leadership to the role and will be responsible for leading residential sales efforts for both DMF Lighting and HK Lighting across North America.
Biga joins DMF Lighting from sister company HK Lighting, where he served as Senior Sales Director – Residential, driving new business development and building the brand’s residential channel. Prior to that, he spent 24 years at a leading lighting controls manufacturer in a series of progressively senior roles, most recently as Senior Sales Director for the East Region. He also served as National Sales Manager for both Residential Shades and Lighting Showrooms, developing national channel strategies, launching industry-first programs, and building deep relationships with dealers, specifiers, rep agencies, and industry associations.
Throughout his career, Biga has demonstrated a consistent track record of transforming underperforming markets, developing high-performing teams, and forging lasting customer relationships. He has deep expertise in channel management, independent rep management, key account development, and sales training, capabilities that position him well to support DMF Lighting’s integrator partners and accelerate growth in the residential market.
“Bryan’s depth of experience in residential lighting and his reputation for building strong, lasting relationships with integrators and channel partners make him an exceptional fit for this role,” said Andrew Wakefield, Executive Vice President at DMF Lighting. “He has spent decades developing the skills, knowledge, and network that will allow him to hit the ground running and deliver real value to our dealer community. We’re excited to welcome Bryan to the DMF Lighting team.”
“I’m thrilled to join DMF Lighting at such an exciting time for the brand,” said Biga. “DMF has built an outstanding reputation in the custom integration channel for quality, innovation, and dealer support – values that align closely with my own approach to this business. My focus will be on deepening our relationships with integrator partners, understanding their needs, and ensuring they have the tools and solutions to deliver exceptional lighting experiences for their clients.”
For More Information: www.dmfluxury.com
