Manmohan Ganesh offers insights into PRO FX’s journey in building a robust ecosystem for high-performance audio and home automation in India. In this conversation, he highlights the company’s diverse brand portfolio, recent expansion into professional audio, and the technologies shaping immersive AV experiences. He also shares how design integration and evolving consumer expectations are influencing both residential and large-scale commercial projects.
Could you briefly introduce PRO FX and its role in bringing premium global brands to the Indian market?
PRO FX Tech Limited has been a pioneer in India’s high-performance audio-visual and home automation space for over 25 years. Our role has evolved from being a distributor of premium global brands to becoming a category builder – bringing world-class AV experiences to Indian consumers and shaping demand in a fast-growing, aspirational market.
We partner with some of the most respected global brands and combine that with deep market understanding, technical expertise, and a strong nationwide service network. This enables us to not only introduce advanced technologies into India but also ensure they are implemented, experienced, and supported at the highest standards.
You have a very extensive portfolio, right from Denon, Polk, KEF, Hegel, Revel, Theory, and Sonodyne. What are the latest offerings from these brands?
We believe PRO FX today offers one of the most comprehensive and curated AV portfolios in India, spanning globally respected brands such as Denon, Polk Audio, KEF, Hegel, Revel, Theory Audio Design, Sonodyne, Chord Company, among others.
What stands out is not just the breadth of brands, but the continuous innovation cycle across them. These brands are consistently advancing in areas such as immersive audio, high-resolution streaming, architectural integration, and performance-driven system design. As a result, our offering is always current, relevant, and aligned with global trends – ensuring Indian customers have access to the latest in AV technology without lag.
Any new brand you have collaborated with? If yes, tell us about the range they are offering.
As part of our strategic expansion, PRO FX has recently entered the professional audio segment with brands such as Peavey and Crest Audio.
This marks an important step in our evolution – from a predominantly residential AV company to a holistic audio solutions provider. With this addition, we are now equipped to address a wider spectrum of applications including auditoriums, large-format venues, hospitality spaces, houses of worship, and event environments.
This expansion allows us to participate in larger infrastructure and experience-driven projects, while leveraging our existing strengths in system design and integration.
What products, technologies, or brand solutions did you showcase at Smart Home Expo 2026?
At Smart Home Expo 2026, we presented a curated showcase that reflects both innovation and integration.
This included:
- Design-forward lifestyle audio solutions
- High-performance architectural and commercial audio from Theory Audio Design
- A new category of invisible speakers from Nakymatone, Canada, enabling complete aesthetic integration without compromising sound quality
Our focus was to demonstrate how technology can seamlessly blend into modern living and commercial environments – delivering immersive experiences while respecting design sensibilities.
Tell us about your association with Smart Home Expo over the years and how the platform has helped connect with system integrators and partners.
PRO FX has been associated with Smart Home Expo for the past three years, and we view it as the most credible and professionally curated platform for our industry in India.
The expo brings together a highly relevant audience – system integrators, consultants, architects, and technology partners – creating a strong ecosystem for collaboration and knowledge exchange. It provides an excellent environment for experiencing solutions in a meaningful way, beyond just product display. We are pleased to be a part of this platform and look forward to continued engagement as the industry evolves and expands.
