The powerful duo of SnapAV and Control4 unveils its new company name, “Snap One”

The powerful duo of SnapAV and Control4 unveils its new company name, “Snap One”

Since SnapAV acquired Control4, there has been quite conjecturing about how to discourse the union of two giant brands with the market. A provider of professional AV, surveillance, control, networking, and remote management solutions, SnapAV, has recently announced that it has been rebranded as Snap One. According to John Heyman, CEO, SnapAV, the new name better reflects the company’s aim of being the best solution/service provider and a platform-creator for custom-installed integrators whose businesses have grown beyond AV products.

“The name ‘SnapAV’ no longer fully represents who we are or our aspirations for the future. “We kept the name ‘Snap’ because of our ongoing mission to make our partners’ lives easier. Snap One builds upon this legacy and reinforces our aspiration to be the integrator’s most valued and most trusted partner. We want to be the one place with the broadest portfolio of best-in-class products; the one shopping experience that can be done online or in-store; and the one partner that professionals can depend on when installing and supporting the amazing experiences that their customers desire”, said Heyman.

The new name represents an allied company that can serve as the industry’s central source for all that needed for success. The company also confirmed that in late 2021, Snap One will reveal one unified portal where integrators can research, quote, and purchase any product. It will have one streamlined loyalty program as well. The announcement of a new company name was done post several corporate developments including the acquisition of Access Networks and investment in Parasol, a remote support solutions provider. Snap One’s product platform includes over 4,300 proprietary SKUs in entertainment, connectivity, and infrastructure along with two software platforms (OvrC and Control4 OS3) that support interoperability with third-party products from hundreds of vendors. 

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