Building on its global growth strategy and commitment to supporting professional integrators worldwide, Kordz has expanded its presence in the Middle East and North Africa (MENA) region through a distribution partner, Miantic, which has just extended operations beyond India into this fast-growing market.
Following more than a decade of market leadership in India, Miantic’s expansion introduces a proven, value-added distribution model to MENA, focused on technical support, dealer enablement, and consistent product availability. As a result, residential integrators across the region now gain localised access to Kordz’ award-winning portfolio of professional-grade connectivity solutions, including HDMI, networking, speaker, USB-C, and control cabling.
As demand accelerates across MENA for luxury residential projects and high-performance AV systems, the partnership addresses a critical need for reliable, installation-focused infrastructure. While Kordz already serves the region’s commercial sector through its partnership with Mindstec, Miantic’s expansion specifically strengthens support for the residential integration channel.
“Following a decade of success in India, expanding into MENA is a natural next step for Miantic,” says Abhishek Mathur, Sales and Marketing Director – MENA of Miantic. “This expansion is built on the principle of delivering ‘Predictable Reliability,’ and there is no brand that embodies this better than Kordz. In a market defined by high-end architectural innovation and luxury living, the integrity of the underlying infrastructure is critical. We are proud to represent Kordz as a cornerstone of our portfolio, ensuring that integrators across the Middle East have access to some of the world’s most installer-friendly, trusted and reliable connectivity solutions.”
The partnership combines Kordz’ engineering-led product design, developed by integrators for integrators, with Miantic’s deep technical expertise and hands-on approach to dealer support. Together, they aim to streamline installation workflows, improve system reliability and elevate performance outcomes in residential environments across MENA.
“This expansion strengthens our ability to support integrators in one of the world’s most dynamic and design-driven regions,” says James Chen, Managing Director at Kordz. “Miantic has demonstrated a strong commitment to technical excellence and customer support, and we’re excited to extend that approach to the MENA residential market. It ensures that Kordz’ promise of Connectivity Assured is delivered with the local expertise professionals rely on.”By aligning global engineering with regional support, the collaboration positions Kordz and Miantic to meet the evolving demands of MENA’s residential AV market, where performance, reliability and installation efficiency are essential.
For More Information: www. kordz.com; for MENA distribution, visit www. miantic.com.
