Amazon has launched Echo Pop, a new addition to the Echo family of smart speakers. It has an entirely new semi-sphere form factor and is available in new colours – Green and Purple, in addition to White and Black, that can add to the aesthetic vibe of any home. Echo Pop’s custom-designed front-facing directional speaker delivers loud sound, balanced bass and crisp vocals – making it a perfect smart speaker for the bedroom, living room, kids’ room, or any other favorite space. Customers can simply ask Alexa in English, Hindi and Hinglish to play music, track cricket scores, control smart lights and plugs, set alarms, reminders etc. Echo Pop is available for INR 4,999 on Amazon.in. Customers can also check out the new smart speaker at online and offline stores such as Croma, Reliance Digital, Poorvika, and Amazon devices kiosks across India.